Style has a name, and it is Elsa Peretti. The fashion model-turned-jewelry designer for Tiffany & Co is remembered for her timeless jewelry designs that transcends the ages, even as trends come and go. Born in Florence in 1940, Peretti studied interior design, and worked for the Milan architect Dado Torrigiani before pursing a career as a fashion model, first in Barcelona, then New York. She started designing jewelry for a handful of fashion designers in the late 1960s, and her talent was soon spotted by Bloomingdale’s, one of New York’s largest department stores which opened a dedicated Peretti boutique in 1972. Two years later, Peretti signed a contract with Tiffany & Co to design silver jewelry, the first time Tiffany had sold jewelry in that material in 25 years. By 1979, she became the firm’s leading designer.
Peretti died at her home in Spain 2021 at the age of 80. Her jewelry and design pieces for Tiffany & Co. now grace the 20th century collections of the British Museum, the Museum of Fine Arts, Boston and the Museum of Fine Arts, Houston.